In a nutshell, The Flame® was born from the little treasure that is 'Craft Culture'. For all those unaware, Craft Culture, was a small and humble Fair Trade retail outlet, based in Coventry's Lower Prescient. The shop was full of beautiful hand carved and recycled crafts from all over the globe; ranging from Buddha's, African Masks, Egyptian treasures, Indian Gifts to Earthly Incense, healing crystals and more. Being a big believer in The Creator, The Universe and Meta-physics, the Craft Culture team were far from your average shop owners. Powerful energies attracted the most unique people to Pushy's shop and as their diverse customer base grew, so did their dream. As the years went by, the CC team delved in to conversation and exchange with people from all different backgrounds and beliefs. From Ancient Astrologists, to Reiki healers, to herbal doctors to Physcics, Tarrot readers, crystal healers, Native Shamans and many many more. The shop turned into a meeting place for all sorts of people to exchange knowledge and talk about their ideals. Many people asserted that they 'felt at peace' at Craft Culture and felt like they could 'be there selves'. The CC team held many small events/meetings/classes for people to discuss their beliefs. Pushy also ran several charity events hosted by Craft Culture and encouraged local artists, carpenters and creatives to showcase their work in Craft Culture.
Some may think that the unique nature of the shop is the reason so many different people visited, however that alone could not explain the visitors regular visits to Craft Culture. The simple driving force was the CC team. Their love, compassion and passion for helping people is something rooted in her soul. The CC team prides their self on giving. The act of being 'selfless' is one to be admired and the CC team takes a very humanitarian approach when dealing with their customers. Not only did they build a loyal client base, by naturally providing life/spiritual counseling, but they encouraged those who approached her to adopt 'spirituality' to develop their life, happiness and well-being. For five years the CC team opened an array of opportunities that they were not even aware off and a simple yet profound journey began...Craft Culture then began providing free mindfulness sessions for almost two years, led by one of the leading pioneers of Mindfulness in the UK, Dav Panesar. Over 300 people attended and benefited from these sessions. Craft Culture began holding a selection of workshops with a very unique flavor. Yoga, Reiki Healing, Qi Kung, just to name a few. One of the most important elements was the Craft Culture, self-discovery retreat that was held in Spain in September 2012.
Slowly but surely attendee's/ customer's lives started to change. Craft Culture has collated over 100 Case studies of people it has helped through the workshops/courses/classes it was holding. It was clear that there was a need, for not only a bigger space, but more exposure around Coventry. Working in collaboration with Dav, people with individual skill sets and receiving more success stories opened the CC team's eyes to the array of benefits classes/workshops like this could bring to citizens of Coventry and wider society. From this idea the CC team were faced with a whole spectrum of opportunity arose...and to keep this Simple, Craft Culture then opened The Flame, Mindfulness, Holistic Health and Wellness Centre.
'We do small things with great love'